--- title: FMF23 - Improving Perceptions of Mining in Society description: Emily King recently moderated a panel at FMF23 discussing the perception of the mining industry in society, and what can be done to improve it! image: https://www.prospectorportal.com/hubfs/FMF23_MiningPerception%20%282%29.png --- Thought Leadership # FMF23 - Improving Perceptions of Mining in Society Emily King recently moderated a panel at FMF23 discussing the perception of the mining industry in society, and what can be done to improve it! [ Prospector ](https://thenugget.prospectorportal.com/author/prospector) Jan 25, 2023 --- Recently, Prospector Founder & CEO Emily King traveled to Riyadh, Saudi Arabia, to participate in the [Future Minerals Forum 2023](https://www.futuremineralsforum.com/). During the forum, Emily moderated a panel discussion on [Improving Perceptions of Mining in Society](https://thenugget.prospectorportal.com/geologize-haydon-mort), with panel members discussing the current issues facing the mining industry. Panel members include: - - - Rohitesh Dhawan, [ICMM](https://www.icmm.com/) - Carole Cable, Brunswick - Chris Cann, [Aspermont Limited](https://www.aspermont.com/) - Marna Cloete, [Ivanhoe Mines](https://ivanhoemines.com/) One of the first points discussed was whether the problem in the mining industry is a true perception issue or a misperception issue. The panelists acknowledged that the mining industry does have its problems, but what is missing is the positive side of the industry. According to a [2021 Globescan Poll](https://globescan.com/2021/04/02/insight-of-the-week-consumers-rate-health-food-tech-sectors-highest-social-responsibility/), mining rates as one of the lowest sectors in social responsibility. One panelist pointed out that "The reality is that the perception of people puts us at the bottom of the list on our contribution to society. ... All of us will tell you that is not true because of what we actually add, but let's remember that that's how the world sees us." The panelists also discussed how perception of the mining industry has changed over the years and how the industry itself has changed. They noted that mining communication is currently mostly based in the investor relations and stakeholder categories, when really it should focus on brand reputation and community engagement. Some mining companies are doing community and social projects to work with the communities, and others are working on social media to inform and educate people on how raw materials that are mined are used in everyday life. The panelists then discussed possible ways to fix the perception of the mining industry. They suggested that the mining industry needs to communicate out of the echo chamber, and instead of communicating as individual companies, the industry should communicate more as a whole. This will help bring more trust into the industry and get the message out that mining is necessary and can be good. Other ideas included working with the individual "mining influencers", bringing in reviews, and of course offering [easier access to mining data](https://thenugget.prospectorportal.com/webinar-learn-mining-metals-simple) and transparency to inform people and bring trust into the industry. In conclusion, the mining industry has a perception problem that needs to be addressed. The industry needs to focus on improving its image by highlighting the positive contributions it makes to society and by communicating more transparently. By working with communities, using social media, and or even relating to popular media such as games and movies, the mining industry can improve its perception and show the world that mining is necessary and can be a positive force for society! Watch the full panel video below!    ### See how Prospector is bringing easier access to mining data through our AI powered platform! [![Get Your Free 14-Day Trial of Prospector](https://no-cache.hubspot.com/cta/default/8333928/baea390b-740e-404c-bf8a-1ec47cb461eb.png)](https://cta-redirect.hubspot.com/cta/redirect/8333928/baea390b-740e-404c-bf8a-1ec47cb461eb)   [Thought Leadership](https://thenugget.prospectorportal.com/tag/thought-leadership) ## Similar posts Thought Leadership ### [FMF23 - Exploring the Path to a Decarbonized Future](https://thenugget.prospectorportal.com/fmf23-hydrogen-green-metals) A look into the Hydrogen & Green Metals at FMF23! This discussion focused on targets for alternative energy and its challenges of supply chain... Prospector Feb 15, 2023 Podcasts ### [How Mining is Saving Kentucky's Bourbon](https://thenugget.prospectorportal.com/how-mining-is-saving-kentuckys-bourbon) Explore the innovative collaboration between mining and Kentucky's bourbon industry to enhance quality, safety, and sustainability in spirit... Prospector Mar 26, 2024 Podcasts ### [Changing the Narrative with Candace MacGibbon](https://thenugget.prospectorportal.com/otr-candace-macgibbon) On the Rocks is celebrating 50 episodes! This week join us in a chat with Candace MacGibbon and dig into changing narrative of the mining industry! Prospector Nov 10, 2022 ### Subscribe to keep your finger on the pulse of the mining industry. Our weekly blog and newsletter, "The Nugget," offers readers an inside look at commodity prices, current events in the mining and commodities industries, and the latest 43-101 Reports published to the Prospector Portal. ![](https://px.ads.linkedin.com/collect/?pid=2416410&fmt=gif) ![](https://ws.zoominfo.com/pixel/61d5b9c48da8870015b6d236) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Prospector", "url" : "https://thenugget.prospectorportal.com/author/prospector" }, "dateModified" : "2023-01-25T10:00:00.334Z", "datePublished" : "2023-01-25T10:00:00.000Z", "headline" : "FMF23 - Improving Perceptions of Mining in Society", "image" : [ "https://www.prospectorportal.com/hubfs/FMF23_MiningPerception%20%282%29.png" ], "mainEntityOfPage" : { "@id" : "https://thenugget.prospectorportal.com/fmf23-improving-perceptions-of-mining-in-society", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.prospectorportal.com/hubfs/Prospector_3D%20Logo_Lockup%20with%20Tagline.png" }, "name" : "Prospector" } } ```